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The books and DVDs aren’t products — they’re relationship builders; a bridge to a customer’s credit card.The real "product" will be far more complex, and cost a customer a lot more money.There is another, legitimate form of "Internet Marketing" which operates much more closely to a traditional marketing business, but men like Raygoza have co-opted the term and run with it.In some ways, his kind of Internet Marketing is an evolution of the old "make money from home, stuffing envelopes" ads you used to find in the back of Rolling Stone magazine, alongside those promising to make you a world famous songwriter or a musclehead who no longer has to take crap from bullies on the beach.So, I tried to find work as a lawyer from home, but that was right when Michigan’s economy started to go to hell, and a lot of law firms weren’t outsourcing work.” So he took to the internet, looking for "work from home" opportunities and requesting information from various websites.In February 2008, "out of the blue," Joseph got a call from a salesman that identified himself as Ron Martino from Push Traffic, with a work from home opportunity.According to Jones, The Salty Droid is a satirical character he dreamt up between jobs, while studying the Ruby on Rails open source web framework and blowing off steam on Twitter and Blogger. "This whole project kind of flashed to me in a second. They're using all these open tools, and it's great for their scam, but it's really vulnerable to what I'm about to do.’ And it is really vulnerable to what I'm doing." In Internet Marketing, there are a few terms you have to know before you get started: leads, lead generation, and product launches."The moment where I had the idea for The Salty Droid [blog] is actually on the site, it's a really early post where I'm talking to this guy on Twitter, he responds to me — his name is Matt Bacak," a well-known Internet Marketer. A "lead" is a prospective customer, and "lead generation" refers to the creation of possible customers and building lists of these people.
This is often a loss leader: the real value for the Internet Marketer is that it allows him to capture your contact information.
It operates out in the open — with poorly designed websites, tacky infomercials, and outrageous claims designed to scare off the wary and draw in the curious, desperate, and naive.
The Internet Marketer positions himself as a marketing "guru" with a product or coaching services guaranteed to generate income.
"And I know all this stuff about ‘too good to be true,’ but he went into great detail about how his brother was a paraplegic, and he helped his brother do this, and that the reason he was going to do it was because of me, he could only have one person under his wing, so to speak." It was in this vulnerable state, facing death and trying to care for his family, that Richard Joseph charged ,000 on his credit card, money that he has yet to reclaim after phone calls, a lawsuit, and nearly three lean years.
What Joseph didn't know was that Martino was part of a vast criminal organization run by Los Angeles resident John Paul Raygoza.