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As companies like Uber and Google struggle to overcome public reports of discrimination, a rising cohort of women, from venture capitalists to finance and tech entrepreneurs, are determined to refashion what is acceptable and what is possible in the workplace.In Wolfe’s case, it starts with a simple question: “Why does it have to be all about love? “How do we expand horizons beyond just saying, ‘You’re a female, you have to get married by 30’?Wolfe, who enlisted student ambassadors to make Tinder a hit on college campuses around the country, did the same with Bumble.And now she’s applying a similarly high-energy, wide-net approach to marketing Bumble Bizz.

But this approach also taps into a critical cultural zeitgeist as women push back against the subtle and overt harassment they face in business.Texts in which Mateen repeatedly bashed Wolfe’s romantic life and threatened her future at the company citing their strained relationship were presented as evidence; the case was settled out of court.This fall, @bumble CEO @whitwolfe is launching a Linked In competitor alongside the feminist dating app: @bumblebizz.Now Bumble is betting that its matchmaking technology can do more than foster romantic or personal connections.After launching its Bumble BFF vertical a year ago, which pairs users with new friends, Wolfe is repositioning the company to make room for Bumble Bizz, a professional networking vertical debuting in early October where users can look for work, find a business partner, or hire new talent.

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